In the world of brand design we have a saying.
You don’t own your brand, the world does.
That might sound odd - but think about it.
Once you’ve created your brand and identity the real test is how it is perceived.
Once its out there its what other people think of it that shapes opinion of your organisation.
You can explain what you intended but people’s impressions aren’t under your control.
That is why it is so important to find your truth, your values, your reason for being.
The motivations and drivers that you cherish and that are what your organisation stands for.
I love to uncover those truths
I use them to create and design brands.
Find those truths and let them guide your design
Only then will you brand as you want to be branded.
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