The truth is we all have a deep passion for what we do.
That is what makes our work real.
It makes our work meaningful.
It gives our work integrity.
It makes our work feel authentic.
Finding that passion and unlocking it is vital.
Our brands must show that passion to the world.
Brands that are mere logos can never convey who we are or what our organisations stand for.
Logos can’t convey passion. BRANDS convey passion.
My passion is branding. I love it.
I love uncovering the truth of an organisation and creating a brand that celebrates it.
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