Experience - LamertonCreative

Our experience

Lamerton Creative is led by Carl Lamerton, an expert in brand creation and visual style. He works with a trusted pool of talented associates, directing on the delivery of wider services from messaging and language guidelines to websites.

Carl is a gifted designer, artist and creative brand expert, with the ability to capture an organisation’s ‘brand truth’ in visual form. With a career spanning more than 25 years, he has developed powerful brands for large and small companies, including Adidas, Virgin, Lockheed Martin, Esso, Crewsaver, Powergen and The University of Surrey.

He has also led design projects for blue chip ad agencies like McCanns, Saatchis, Publicis, CDP and more.

In Carl’s own words

“I help people connect with their business in a meaningful way. I listen to who you are, your history and why you believe in your business. I work with you to uncover your stories so that you can truly understand what makes your company tick. I help you to understand how your company is authentic and, by working together, we find out what sets you apart from your competition. I reveal how you are relevant and uncover why clients want to be part of your story, and why people want to work with you.”

Client reviews

“Through an in depth, interactive process, Carl helps clients articulate what their company stands for and he then translates that into a complete visual identity for the brand”

Jane Mason - Strategy consultant and executive coach.
Entrepreneur and activist

“Carl was able to get to the heart of the complexities of the organisation, interpreting them into a strong brand and stunning graphics – I’m still proud to have been associated with the project!”

Andy Askham, Director at Woodbank Marine Limited

I can highly recommend Carl Lamerton as a great designer who’s also a pleasure to work with Carl invests the time in getting to the heart of what you do, the thinking behind it and the product or service that you provide.

Vanessa Johnson, Importer and Wholesaler
of Spanish wines and Artisan Foods from Malaga

"He has an innate ability to interpret, build on and expand the initial brief - to create brand designs that really hit the mark. Carl is clever, passionate and generous, with a great work ethic. His most recent design for my new start up has really left me inspired and raised my belief in what we can achieve as a business."

Jon Wroe, Connecting, Listening,
Enabling for BSG Transformation Services.
Owner, Songbird Coffee

“In the world of ‘brand’ and design Carl is a rarity. He cares so much about his work making a real
difference that invariably he creates the brief with the company. Working together with Carl he uncovers what has been hidden from view hence creates the soul or DNA”

Mark Jeffery, Founder WINNING Summit at Mark Jeffery: Winning Summit

“During my time working with Carl I learnt a great deal from him, he’s a incredible talented designer with a wealth of experience and a high level of professionalism.”

Daren Coote Studio Manager & Graphic Designer
(at time of work Senior Graphic Designer,
University of Surrey)

“Carl understands everything about us: our work, our mission and our values and from that he has developed a refresh of YOU that is all that we are and we mean to be. He has captured us perfectly.”

Nicola Youern Group Chief Executive of YOU
and Director of My Learning Cloud