Our Client

Our client is James Brown, a joiner with a passion for traditional buildings and for oak. He founded Green Oak to share his passion with a growing team of craftsman and with client’s who demand quality and architectural style from their living spaces.

Why a rebrand? 

Before James engaged us he was already making some stunning buildings. The reason he came to see us was that his brand was non existent. Everything James did was by word of mouth and he was finding that his time was stretched between building, developing his team and sales and marketing. In order to reach more people he needed a coherent message that would reach his target market. If he could do that he could grow his company by winning larger, more predictable and longer term projects that would give his team opportunities to develop their skills and ultimately fulfil James’ dream of running a profitable business that celebrates and sustains traditional craftmanship.

How we worked

The Lamerton Creative team, led by Carl, emersed themselves in the building process. Spending time with James’ team, in his workshop and even in the homes of some of James’ wonderful customers. It was quickly clear that the building James was creating each had their own story whilst they were all a celebration of rustic materials, craftmanship, warmth and style. The shapes, shadows and textures of the oak were as much an inspiration as the people living and working in the spaces.

What we created

Carl and the team created a new and powerful identity to reflect their findings and to appeal to the markets that James wanted to focus on. This identity was then used to produce a new online presence for Green Oak as well as a suite of stunning and wonderfully tactile hard copy brochures. Green Oak’s vehicles also wear the brand with pride and of course, as you would expect, all of James’ team wear uniforms that reflect the new identiy too. 

Since their initial meeting in 2021 James continues to work with Lamerton Creative to keep the brand alive and evolving. The business impact of the brand has been felt as Green Oak has doubled in size, utilising the new brand identity to great effect within the target markets James always wanted to focus on.

Carl and the team created a new and powerful identity to reflect their findings and to appeal to the markets that James wanted to focus on. This identity was then used to produce a new online presence for Green Oak as well as a suite of stunning and wonderfully tactile hard copy brochures. Green Oak’s vehicles also wear the brand with pride and of course, as you would expect, all of James’ team wear uniforms that reflect the new identiy too.