Have you got a mini cab firm in your town called AAA Taxis?
All those ‘A’s puts them first in the yellow pages. Helps them stand out – in theory.
The problem is they all do it.
All those firms are zagging. All going in the same direction.
Along comes Uber with a Zig!
You don’t look them up on the yellow pages.
You don’t ring them, you book them by an app.
They took everything that we all accepted about taxis and changed it.
Uber has been one of the fastest growing start ups.
One of the most valuable too.
Is the Taxi firm in your town worth $50Billion dollars
Make your brand stand out from the crowd.
Make your brand zig when everyone zags.
I love seeing stand out brands.
I love working on brands that stand out.